Prairie Meadows teams up with William Hill expecting Iowa Sports Betting Law

Iowa Sports Betting Law
Prairie Meadows teams up with William Hill expecting Iowa Sports Betting Law

An Iowa casino is planning seriously for sports betting in anticipation of possible legalization this year.

The Prairie Meadows Racetrack & Casino announced a new partnership with ace industry practitioners, William Hill. Since they opened shop in 1989, they have acquired nearly 2000 slot machines and tables for gaming around the sprawling 85,000 square feet of property, the information as seen first on the Twitter handle of a local reporter. After things failed in 2018, it still holds that sports’ betting remains unlawful in Iowa.

Prairie Meadows teams up with William Hill expecting Iowa Sports Betting Law

The Prairie-William Hill Combo

Trying his utmost to replicate his feat as it has been in so many states in the US, William Hill seems to be gaining ground fast in an unexplored territory. According to CEO, Joe Asher, on this latest development:

“We are thrilled about the potential of sports betting in Iowa and are equally delighted to partner with Prairie Meadows in readiness for the time sports betting becomes legal in the state. We are erecting a first-class sportsbook that will make Prairie Meadows the choice spot for betting and watching of games.”

Even if it is still in the conceptual stage, there are blueprints for the project in the making. It is billed to consume 8,600 square feet of the Level 4 concourse, close to the racing center. According to the statement released, it will have “state-of-the-art video wall technology.”

The aim is to inculcate sportsbook construction into a bigger project already in the works.

It may seem that the bonding is earlier than expected, and it is not surprising at all. It was not up to a day after the US Supreme Court decision in May 2018 that Prairie Meadows CEO, Gary Palmer, publicly announced his desire to introduce sports betting to his property.

Positioning for sports betting

Iowa seems to be the latest state partnering with others to offer stronger services while expecting that sports betting would be made legal.

Something like it is also happening in New York, even though it is partially legal over there. In the past 8 months, there have been beef-ups with the four top casinos with a good supplier. DraftKings and FanDuel are among those whose path in the NY betting scene has been clearly defined pending when things would be fully legal.

The same thing is happening with tribal gaming groups as well. The Oneida Nation has a deal waiting in NY with Caesars, while MGM/GVC have joined forces with the United Auburn Indian Community of California.

The legalization of sports betting looks like a tall dream for California in the foreseeable future, but the lights seem brighter in the Iowa side. Last year’s sporting bill had only time for the clearing of one subcommittee, the sponsor of the bill felt very hopeful, Jake Highfill, saying the legislature will be “all about” sports betting in 2019.

The Iowa lottery will look to support the bill too when it appears in the present session. There would most likely be limited laws in implementing retail betting and the in-person style as well.


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